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Baskin Robbins

Client

Envato

Role

Hospitality

Duration

8 March 2025

Designer

ThemePure

Brand Overview

Baskin-Robbins is a globally loved ice cream brand, renowned for its diverse flavors and premium frozen treats. With a strong presence in India, it combines quality, innovation and fun to offer a unique dessert experience. The brand is expanding its digital presence to connect with modern customers through engaging and seamless online experiences.

CLIENT BRIEF

  • Enhance Baskin-Robbins’ digital presence through a clean and engaging UI framework.
  • Present an interactive design prototype suitable for Baskin-Robbins India.
  • Deliver a solution that reflects the fun, colorful and premium personality of the brand.

CLIENT REQUIREMENT

  • Design a unique UI layout that resonates with the Baskin-Robbins brand identity.
  • Ensure responsive design compatible with mobile and web platforms.Ensure responsive design compatible with mobile and web platforms.
  • Provide a clickable prototype to visualize user interaction.

Provide a clickable prototype to visualize user interaction.

In Collaboration with Zero Solutions:

Zero Solutions is a Mumbai-based IT company known for its innovative digital services and solutions. In 2019, they reached out to us with an opportunity to design the User Interface for Baskin-Robbins — one of the world’s most iconic ice cream brands. This collaboration aimed to craft a modern, visually engaging UI that would elevate Baskin-Robbins’ digital presence and customer experience.

01. Keyword Research:

  • Competitive Analysis: Identified high-competition keywords (e.g., dehumidifiers, portable dehumidifiers, industrial dehumidifiers).
  • Keyword Planner: Utilized Google’s Keyword Planner to discover new keywords with low to mid monthly search volumes.
  • SERP Analysis: Analyzed Search Engine Results Pages (SERP) to determine trending blogs and common search queries related to dehumidifiers.

02. Content Creation and Optimization:

  • Content Strategy: Focused on creating content around both high-competition and newly discovered keywords. Ensured content relevance to the brand niche and user search intent.
  • Implementation: Integrated targeted keywords into ads, website content, blogs, and Google My Business listings. Aimed to improve the relevancy score of the website.

03. Backlinking:

  • High Domain Authority (DA) Sites: Submitted backlinks on websites with high domain authority to enhance SEO performance.
  • Blog Creation and Publication: Developed and published blogs on various platforms:
  • Social Bookmarking Sites: To increase content visibility and drive traffic.
  • Yellow Pages and Local Listing Sites: To improve local SEO and business visibility.
  • Profile Creation Sites (e.g., Indiamart): To establish authoritative backlinks and enhance brand credibility.

UI PRESENTATION

The following screen(s) represent the User Interface developed for Baskin-Robbins during the initial phase of the project. Designed with a focus on brand vibrancy, simplicity and user-friendliness, the UI aimed to bring the joy of ice cream into a digital space — while staying true to Baskin-Robbins’ global identity.

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Cosmic Entertainment is a growth driven agency we believe in learning and growing consistently and aim to deliver the best in all our work and prospects.

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Cosmic Entertainment is a growth driven agency we believe in learning and growing consistently and aim to deliver the best in all our work and prospects.

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