Phase II :- After all the analysing of the ads we started targeting the users who showed the most interest in the ads and raised an inquiry for the project. To optimise the ads further every single lead was examined (by looking which ads were these leads from, what are the clients saying, where are they from, their job roles, location, etc). Upon analysis the best performing ads were further enhanced and the low performing ads were stopped. New ads were then created using that specific audience set to target quality leads. Also better images of the farms, interiors, amenities were clicked accompanied by elaborative copies to support and enhance the ad strength (both for fb and google ads). New calls ads are created to motivate users to make a call about their requirement. Also new retargeting ads are created for the audience who engaged with the ads by liking the post, commenting, opening but not filling the form, filled the form, watched some percent of video, etc.

Cosmic Entertainment’s collaboration with RUIA AGRO FARMS has successfully enhanced their digital presence, brand identity, and lead generation efforts. The strategic approach in integrating various marketing and technical services has resulted in significant business growth and customer engagement.

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