Adi Yoga

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Sales Growth

Sales up 65% via hyperlocal digital marketing strategies.

Strategic Boost

UX, SEO & SMM improved brand visibility & leads.

Omnichannel Leads

Google, FB & content drove strong inbound flow.

Cost-Efficient CAC

Funnel optimized: ₹900 CAC | AOV ₹15K–₹25K

Client Overview

Adi Yoga

Adi Yoga offers personalized yoga programs designed for home and studio sessions. With a team of expert instructors, they provide tailored wellness solutions rooted in traditional practices for all age groups and health needs.

Industry:

Fitness & Wellness

Target Audience:

Residential, Seniors, Working Professionals, Prenatal

Specialization:

Home Yoga, Therapeutic Yoga, Prenatal Yoga

Key Technologies:

Personalized Plans, Instructor-Led, Holistic Approach

Client Requirements

Services That Powered Adi Yoga’s Digital Growth

SEO Optimization
Social Media Marketing (SMM)
Search Engine Marketing (SEM)
Content Marketing

Improved Adi Yoga’s visibility for key terms like home yoga sessions and yoga instructor Mumbai to attract relevant traffic and build search trust.
Targeted high-intent searchers across areas like Andheri, Bandra and Navi Mumbai with strategic content mapping and keyword optimization.
Built long-term organic presence with technical fixes, on-page SEO, local directory listings and wellness blog integrations.

Created wellness-focused posts and real client journeys to engage local audiences and drive home session inquiries.
Boosted trust through Instagram and Facebook campaigns featuring instructors, testimonials and educational Reels.
Built consistent engagement and credibility through yoga tips, behind-the-scenes content and festival-based campaigns.

Launched conversion-focused campaigns for terms like home yoga Mumbai and prenatal yoga sessions.
Targeted high-converting users using Google Search and Display, especially during mornings and weekends.
Enhanced ad quality, CPC efficiency and lead volume through refined bidding, copy testing and geo-targeted campaigns.

Published blogs on yoga for back pain, stress relief, prenatal wellness and corporate well-being.
Aligned content with user personas and local SEO to improve discoverability and reader value.
Used infographics, videos and educational guides to improve session bookings and support brand authority.

Challenges

What Made Digital Growth Difficult for Adi Yoga

Low digital visibility, limited brand awareness & poor local targeting hampered Adi Yoga’s ability to scale online.

The website had limited keyword focus and unclear messaging, which led to high bounce rates and low session bookings from organic visitors.
Lack of consistent and targeted content across social platforms restricted audience growth and limited brand credibility in a competitive wellness space.
Inconsistent lead quality and tracking issues made it difficult to scale paid efforts and measure performance accurately.

Results

Performance Metrics Overview

140%

Social Engagement

200%

Monthly Leads

28%

Bounce Rate Drop

7.5%

AOV

Impact

Impact of Our Agency

Achieved Consistent Quality Leads Across Channels Our integrated strategy drove high-quality leads from Google, Instagram, Facebook and organic sources with better conversion rates.
Boosted Brand Visibility and Authority With strategic SEO, social media and content marketing, Adi Yoga became a leading name in home-based yoga across Mumbai.
Improved Landing Page Performance & Lead Journey Redesigned landing flow and CTAs reduced bounce rate, increased dwell time and streamlined the lead-to-booking journey.