Wasan Toyota UTrust

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Sales Growth

Sales up 70% via local campaigns & performance creatives.

Strategic Boost

Improved UX, SEO & SMM accelerated car inquiry conversions.

Omnichannel Leads

Instagram, landing page & Google Ads drove steady closures.

Cost-Efficient CAC

Funnel optimized: ₹7.5K CAC | AOV ₹10L–₹15L

Client Overview

Wasan Toyota UTrust

Wasan Toyota UTrust is the certified pre-owned car division of Wasan Toyota, one of Mumbai’s most reliable Toyota dealerships. Focused on the Eastern corridor—from Sion-Chembur to Panvel—they offer verified used Toyota vehicles with seamless service and transparent pricing.

Industry:

Automotive – Pre-Owned Cars

Target Audience:

Urban Families, Professionals, Budget Upgraders

Specialization:

Certified Used Toyotas

Key Technologies:

Toyota Certified Program, Inventory Integration, Location-Based Targeting

Client Requirements

Services That Powered Wasan Toyota UTrust’s Online Presence

SEO Optimization
Social Media Marketing (SMM)
Search Engine Marketing (SEM)
Content Marketing

Boosted search rankings for terms like “used Toyota in Mumbai” through keyword mapping, improving visibility for relevant and high-converting queries.
Implemented local SEO tactics with geo-specific keywords targeting Sion to Panvel, helping drive traffic from East Mumbai’s used car seekers.
Enhanced meta tags, headers and on-page elements on the landing page to build search engine trust and sustain long-term organic traffic.

Transformed Instagram with verified car listings, testimonials and festive offers to increase engagement and monthly inquiry volumes.
Created localized content highlighting availability in Eastern suburbs, improving regional relevance and walk-in traffic to dealerships.
Used stories, reels and carousel posts to display car inventory with pricing, helping users make faster purchase decisions online.

Ran Google Ads targeting ₹10L–₹15L pre-owned Toyota cars, driving quality leads from high-intent buyers in the Sion–Chembur–Panvel corridor.
Used strong CTAs and optimized ad copy across search and display formats, improving ad performance and lead conversion rate.
A/B tested ad creatives, budgets and keyword sets to reduce cost per lead while achieving a consistent number of monthly closures.

Published educational blogs and car maintenance tips to attract readers, position the brand as trustworthy and increase time on site.
Merged car highlights with practical advice and market insights to inform buyers and subtly guide them toward available inventory.
Used compelling visuals, stock previews and value-driven posts that not only informed but encouraged direct landing page visits.

Challenges

What Made Digital Growth Difficult for Wasan Toyota UTrust

Limited digital presence and inconsistent strategy impacted visibility, user engagement and lead generation across the competitive East Mumbai corridor.

The outdated landing page lacked real-time inventory updates, clear CTAs and intuitive navigation, leading to drop-offs and reduced buyer inquiries.
Social media lacked storytelling, brand consistency and frequency, failing to build audience trust or maintain sustained engagement with car buyers.
Ads were not properly segmented by audience or region and irregular optimizations led to high CPCs, low ROI and inefficient lead generation.

Results

Performance Metrics Overview

140%

Landing Page Visitors

120%

Monthly Leads

50%

Instagram Engagement

30%

Bounce Rate Drop

Impact

Impact of Our Agency

Delivered Verified Leads from East Mumbai: By executing hyperlocal digital campaigns tailored for areas like Sion, Chembur and Panvel, we consistently attracted high-intent users, improving lead quality and driving a measurable boost in monthly inquiries and conversions.
Strengthened Brand Recall for UTrust: We crafted a consistent digital presence by highlighting verified vehicles, sharing customer success stories and creating informative content, helping UTrust stand out as a reliable used car brand across Mumbai's competitive East corridor.
Improved Digital Experience & Conversions: The landing page was restructured with intuitive navigation, real-time inventory updates, customer testimonials and strong CTAs, resulting in longer session durations, increased trust and significantly higher lead submission rates.