Amfah

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Sales Growth

Sales up 70% via strong digital transformation.

Strategic Boost

UX, SEO & PPC improved overall performance.

Omnichannel Leads

Google, FB & SEO drove steady lead quality.

Cost-Efficient CAC

Funnel optimized: ₹1500 CAC | AOV ₹50K–₹1L

Client Overview

AMFAH India

AMFAH India, a leader in indoor air treatment solutions, specializes in dehumidifiers, air purifiers and air-to-water systems. Their focus is on providing cutting-edge air-quality technologies for residential, healthcare, IT and hospitality sectors.

Industry:

Air Treatment Solutions

Target Audience:

Residential, Healthcare, Hospitality, IT

Specialization:

Dehumidifiers, Air Purifiers, Humicovid Controller

Key Technologies:

IoT-Connected, Energy-Efficient Systems

Client Requirements

Services That Powered AMFAH’s Online Presence

SEO Optimization
Social Media Marketing (SMM)
Search Engine Marketing (SEM)
Content Marketing

Improved AMFAH's rankings on Google for keywords like air dehumidifiers and air quality systems to increase relevant organic traffic and brand discoverability.
Targeted residential, commercial and healthcare sectors through strategic keyword mapping, content optimization and technical SEO improvements.
Strengthened domain authority with backlinks, on-page SEO and performance-focused updates for long-term search visibility and organic lead generation.

Created informative and engaging content focused on indoor air health to educate the audience and increase interest in AMFAH’s air quality products.
Focused on building trust and engagement through social campaigns tailored to users on platforms like Instagram, Facebook and LinkedIn.
Ran B2B and B2C strategies to position AMFAH as a credible voice in air care, boosting both follower interaction and brand credibility across channels.

Designed high-converting campaigns targeting users actively searching for air dehumidifiers, especially during monsoon and allergy-prone seasons.
Focused on ROI-driven ads across Google Search and Display networks, ensuring AMFAH appeared at the right time to high-intent customers.
Optimized bidding strategies, ad copies and targeting to lower CPL while maximizing qualified leads across peak and off-peak periods.

Developed blog articles and infographics educating users on air quality, dehumidification and purification technologies for every use-case.
Created content pillars based on audience personas to ensure relevance, engagement and alignment with search trends and brand positioning.
Tailored creatives, videos and ad copies to resonate with B2C and B2B segments, amplifying awareness and highlighting product benefits.

Challenges

What Made Digital Growth Difficult for AMFAH

Low awareness, weak messaging & seasonal shifts hurt AMFAH’s digital reach, credibility and consistent lead performance.

Low market awareness around air dehumidifiers in India made product education and category positioning a key challenge. The niche nature of the offering demanded focused awareness campaigns.
The website suffered from a high bounce rate due to unclear messaging and limited engagement, which reduced lead quality and affected overall conversion performance across channels.
Seasonal demand fluctuations and minimal digital presence created inconsistency in campaign results. The brand lacked strong digital credibility, requiring a full-scale awareness and performance strategy.

Results

Performance Metrics Overview

85%

Leads

72%

Landing Page

49%

Conversions

61%

AOV

Impact

Impact of Our Agency

Achieved Consistent Quality Leads Across Channels Our digital strategy generated high-quality leads from Google Ads, Facebook, Instagram and organic sources, improving conversion rates significantly.
Boosted Brand Visibility and Authority With targeted SEO, social media marketing and content strategies, Amfah became a recognized and trusted name in the air purifier segment.
Improved Landing Page Performance & Lead Journey Optimized landing pages and clear CTAs led to higher user engagement, better dwell time and a streamlined inquiry-to-conversion journey.