Ruia Agro Farms

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Lead Generation Boost

Drove a 7x rise in high-intent leads via targeted campaigns across Google, Facebook, and Instagram.

Brand Visibility Uplift

Boosted brand recognition with professional media and SEO storytelling, increasing organic reach and search visibility.

Conversion Campaigns

Implemented retargeting funnels that resulted in a 5x jump in conversions, from interest to booked site visits.

Seamless Tech Support

Integrated CRM and automation tools, enhancing inquiry management and client follow-up efficiency.

Client Overview

Ruia Agro Farms

Ruia Agro Farms, a vertical of Ruia Builders, specializes in organic farmland development and sales, offering curated plots for individuals looking to invest in sustainable agriculture. Located on the outskirts of Mumbai, the brand promotes eco-conscious living by merging nature, wellness, and real estate in one cohesive vision. Cosmic Entertainment partnered with Ruia to craft a powerful digital presence that included a complete branding solution — spanning logo creation, website design, photo and video production, advertising campaigns, and CRM integration to support both offline and online customer journeys.

Industry:

Organic Real Estate / Sustainable Farmland

Target Audience:

Eco-conscious investors, families seeking second homes, wellness communities

Specialization:

Sale and promotion of organic farmland with long-term investment and health benefits

Key Technologies:

Brand Identity & Guidelines, Website Development, Photo & Video Production, Social Media Strategy, CRM & Technical Support, Lead Generation Campaigns

Client Requirements

Services That Powered Ruia Agro Farms Digital Growth

Brand Development
Website Design
SEO
Content Marketing
High Conversion Lead Generation Ads

Crafted a cohesive brand identity that reflects the organic and eco-friendly values of RUIA AGRO FARMS.
Designed a brochures, color palette, and typography that align with the brand’s vision
Created brand guidelines to ensure consistency across all marketing materials.

Developed a user-friendly, responsive website with a focus on showcasing the organic farmlands and farmhouses.
Integrated advanced features like virtual tours, interactive maps, and easy navigation to enhance user experience.
Implemented SEO best practices to improve search engine rankings and organic traffic

Utilized Google Keyword Planner, SERP queries, and blog references to identify high-intent search terms like “farmhouse with pool,” “organic plots,” and “second homes” — driving relevant traffic from users actively seeking such investments.
Created blogs and optimized on-site content with strategic keywords, properly structured URLs, image alt text, and clear metadata to improve search visibility and ranking.
Introduced new pages like amenities, location advantages, and farming techniques, and implemented CTAs (e.g., pop-up forms, WhatsApp inquiry, site visit bookings) to convert visitors into quality leads.

Published blogs on yoga for back pain, stress relief, prenatal wellness and corporate well-being.
Aligned content with user personas and local SEO to improve discoverability and reader value.
Used infographics, videos and educational guides to improve session bookings and support brand authority.

Designed and executed targeted ad campaigns across Google, Facebook, and Instagram.
Utilized advanced targeting techniques to reach potential buyers and investors.
Optimized ads for high conversion rates, resulting in a significant increase in leads.

Challenges

What Made Digital Growth Difficult for Ruia Agro Farms

Before teaming up with us, Ruia Farms struggled to gain traction online. Despite having a promising offering, their digital assets lacked the visibility, structure, and engagement needed to convert curious visitors into serious buyers.

Ruia lacked a strong online presence, with minimal visibility on search engines and underutilized content strategy — making it difficult to attract potential land buyers.
The website had outdated design, lacked clear CTAs, and didn’t highlight key project USPs, resulting in low engagement and high drop-off rates.
Relevant keywords weren’t implemented effectively, and the absence of SEO best practices like structured URLs and image optimization hindered organic discovery.

Results

Performance Metrics Overview

140%

Social Engagement

200%

Monthly Leads

28%

Bounce Rate Drop

7.5%

AOV

Impact

Impact of Our Agency

We strengthened our experience in farmland and agro-tourism branding — learning how to position nature-first projects in a crowded real estate market.
Developed highly-targeted ad funnels and SEO content that increased organic engagement and established thought leadership in sustainable living.
The campaign’s success helped us attract more eco-conscious clients, expanding our credibility in the niche of environment-forward real estate.